Tender Details

Country: Ghana
Summary: Understanding African Individual Donor Behavior.
GHT Ref No: 124569803
Deadline: 28 Aug 2025
Financier: United Nations International Children's Emergency Fund (UNICEF)
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: 9199173
Purchaser's Detail:
Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details.
Login to see details
Description:
The main objective is to generate actionable, data-driven insights on African individual donor behavior to strengthen fundraising strategies. Specific objectives include:• Understand perceptions, motivations, emotional triggers, and values influencing donations.• Identify barriers to giving to formal organizations like UNICEF (e.g., trust, visibility, payment issues).• Explore thematic areas that resonate with African donors (e.g., education, health, climate, education, emergencies, local empowerment).• Map preferred giving donation methods (mobile money, cards, etc.) and communication channels.• Assess donor recognition preferences (e.g., public acknowledgment, symbolic gifts, tangible).The consultancy will conduct a multi-country research study to understand African individual donor behavior, focusing on motivations, barriers, and preferences in giving to organizations like UNICEF. The study will produce actionable insights to inform strategies for engaging African donors in West and Central Africa.Scope of work: The assignment will cover five major cities in West Africa: Abuja and Lagos (Nigeria), Dakar (Senegal), Abidjan (Cote d'Ivoire), Accra (Ghana).
Documents:

If you are registered member, kindly login to view full details of this tender notice:

Understanding African Individual Donor Behavior. - Ghana Tender

The UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF), a Government sector organization in Ghana, has announced a new tender for Understanding African Individual Donor Behavior.. This tender is published on GhanaTenders under GHT Ref No: 124569803 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-08-28.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.